Valuation calculator

Business valuation calculator.

A free business valuation calculator for owner-operated businesses. Build your seller’s discretionary earnings, pick your industry, and see an estimated sale range in seconds. Nothing you type leaves this page.

Your business

Use your most recent full year. Round numbers are fine.

Step 1 · Build your SDE
Step 2 · What buyers look at

This calculator uses illustrative starting multiples drawn from common market practice for owner-operated businesses, adjusted for the factors buyers weigh most. It is a rough guide, not an appraisal, an offer, or a quote, and actual sale prices vary widely with financial quality, lease and contract terms, the buyer pool, and deal structure. Inputs stay in your browser and are not sent anywhere. For a defensible number, request a confidential opinion of value built from your actual financials.

How this business valuation calculator works

Most owner-operated businesses sell for a multiple of seller’s discretionary earnings (SDE): the total cash benefit the business produces for one full-time owner. The calculator builds your SDE from four numbers, starts from a typical multiple range for your industry, and then moves within that range based on what buyers and lenders actually pay more or less for: growth, owner dependence, recurring revenue, customer concentration, and clean books.

Illustrative starting ranges by industry

These are starting points for owner-operated businesses, before adjustments. Businesses earning more than roughly $1 million a year are usually priced on EBITDA at higher multiples.

IndustryTypical SDE multiple
Home services (HVAC, plumbing, pest control, electrical)2.5x to 4x
Landscaping and lawn care2x to 3.5x
Restaurant or food service1.5x to 2.75x
Convenience store or gas station2x to 3.5x
Automotive repair or tire shop2x to 3.25x
Healthcare or dental practice2.5x to 4.5x
Construction and specialty trades2x to 3.5x
Manufacturing3x to 4.5x
Wholesale and distribution2.5x to 4x
Trucking, logistics, and warehousing2x to 3.5x
Beauty, salon, or med spa1.75x to 3x
Retail store1.75x to 3x
Car wash2.5x to 4x
Laundromat2.5x to 4x
Childcare or daycare center2x to 3.5x
Software or online business3x to 5x
Other service business2x to 3.5x

What moves your number most

Two businesses with identical earnings can sell for very different prices. Clean books that match your tax returns, a team that runs the business without you, recurring or contracted revenue, and a diversified customer base all push the multiple up. Declining revenue, heavy owner dependence, a short lease, and unreported income push it down. Our guide on preparing your business to sell covers the fixes that pay off most, and why businesses don’t sell covers the traps.

From estimate to a real number

A calculator cannot read your lease, your customer contracts, or your books. A confidential opinion of value from Delta Brokers can: every valuation is underwritten on our own Underridge platform, with each figure traced to its source, and you get the range, the reasoning, and the risks a buyer is likely to raise. It is free and confidential, and nobody learns you asked.

Answers

Business valuation calculator: common questions

How accurate is a business valuation calculator?
A calculator gives a reasonable starting range, not a price. Real value depends on the quality of your books, your lease, customer contracts, the buyer pool, and deal terms. A confidential opinion of value built from your actual financials and comparable sales is far more precise.
What multiple of profit do small businesses sell for?
Owner-operated businesses commonly sell for roughly 1.5 to 5 times seller’s discretionary earnings (SDE), depending on industry, size, growth, recurring revenue, and how much the business depends on the owner. Larger businesses with a management team are priced on a multiple of EBITDA instead.
What is SDE and why does the calculator use it?
Seller’s discretionary earnings is pre-tax profit plus one owner’s compensation, interest, depreciation, amortization, and documented one-time or personal expenses. It is the standard earnings measure buyers and lenders use to price owner-operated businesses.
Is the value of my building included?
No. Real estate is valued separately from the operating business and added on top. Enter it in the real estate field to see a combined figure.